Hospitality 

We’re living in a wellness-first era, where health-conscious travellers prioritise greater well-being and work-life balance. Indeed, the Global Wellness Institute <a href="https://globalwellnessinstitute.org/what-is-wellness/what-is-the-wellness-economy/" target="_blank" rel="noopener noreferrer">valued</a> ‘wellness tourism’ as a multi-billion-dollar industry in 2022. But, what defines this popular trend, and how is the hospitality industry catering to it? Let’s dive a bit deeper into wellness tourism.What is wellness tourism?A trend coming out of certain conditions caused by lockdown years, including intense travel restrictions, and heightened stress levels, wellness tourism is defined by people seeking travel experiences that enable them to continue their healthy lifestyles and routines away from home. According to a survey <a href="https://stories-editor.hilton.com/wp-content/uploads/2022/11/Hilton-2023-Trends-Report-Text-Only-PDF.pdf" target="_blank" rel="noopener noreferrer">conducted</a> by Hilton, as many as 50% of travellers wish to address their physical and mental health when they go away. This covers “sleep, recovery nutrition, and mindfulness.” The survey also found that brands catering to wellness tourism would receive greater loyalty and repeat customers.Some travellers are motivated by wellness tourism but, it’s not just holidaymakers who’ll buy into it. In the US alone, 17 million people <a href="https://www.nexudus.com/blog/1415080505/tech-enabled-spaces-managing-hybrid-communities-in-coliving-spaces/" target="_blank" rel="noopener noreferrer">identified</a> as digital nomads, rising by a staggering 131% since 2019. Nomads, along with more frequent short-stay travellers (it’s thought that 6 million Brits are <a href="https://bmmagazine.co.uk/in-business/rise-in-flexible-working-sees-employees-taking-advantage-of-work-from-anywhere-policies/" target="_blank" rel="noopener noreferrer">utilising</a> their company's ‘work from anywhere’ policy, taking more trips this year) have become big consumers of this trend. The question is – how are hospitality spaces attracting wellness tourists?Wellness experiences beyond standard amenitiesFrom hotels to coworking spaces, third places, and coliving spaces – fitness and wellness facilities (gyms, yoga studios, and spas) are standard amenities found in hospitality spaces of various forms, allowing travellers to continue their workout and meditation routines when they’re away from home. However, the advent of wellness tourism sees travellers seeking more than the average well-being amenity. Think yoga retreats combining exercise with nutritious food, relaxing massages, and hospitality experiences <a href="https://www.nexudus.com/blog/1415104851/designing-wellness-spaces-how-to-create-a-haven-in-hospitality-spaces/" target="_blank" rel="noopener noreferrer">complete</a> with meditation rooms and nap nooks – popular add-ons in today’s flexible workspaces.The Global Wellness Institute also <a href="https://globalwellnessinstitute.org/what-is-wellness/what-is-wellness-tourism/" target="_blank" rel="noopener noreferrer">reckons</a> travellers, particularly ‘discerning and sophisticated millennials,’ are motivated by unique cultural influences. For instance, the Nordics are <a href="https://www.visitnordic.com/en/nordic-wellness-experiences#:~:text=Nordic%20experiences&text=Nordic%20wellness%20is%20also%20healthy,like%20Sweden%2C%20Norway%20or%20Iceland." target="_blank" rel="noopener noreferrer">popular</a> travel destinations for their clean air and breathtaking landscapes. Travellers go there to pursue outdoor activities, from hiking, cycling, cold water swimming, sauna experiences in Finland, and hot springs in Iceland and Greenland. With wellness tourism in mind, hospitality spaces may align with their cultural roots to curate experiences beyond the standard Nordic holiday. For example, spa and wellness suites provide specific cultural offerings, and local-led tours complete with a dip in the hot springs and traditional cuisine for authentic Nordic experiences.For instance, Casa Netural (a Nexudus customer) <a href="https://www.nexudus.com/blog/1415053231/casa-netural-a-rural-coliving-coworking-and-collaborative-hub-for-networking-and-community-transformation/" target="_blank" rel="noopener noreferrer">offers</a> two unique local guided walking tours for its coliving and coworking community. The first explores the historic underground sassis (caves) in the UNESCO-protected city of Matera (in Italy, where the hub is located). The tour finishes with an aperitivo together to strengthen the group’s social connections. The second is their Netural Walks – an anthropological exploration along ancient mule tracks.Tailoring wellness offerings for specific communitiesIn addition to providing cultural wellness experiences, hospitality spaces may tailor their well-being offerings for a particular community. For instance, eco-friendly brands leading with sustainable practices target environmentally-conscious travellers. Even further, hospitality is merging environment with wellness to curate new hospitality brands such as vegan hotels – <a href="https://hospitalityinsights.ehl.edu/hospitality-trends-wellness-and-wellbeing" target="_blank" rel="noopener noreferrer">that</a> “go beyond meal times and provide rooms that are completely free of animal products.” Likewise, Huckletree coworking space (a Nexudus customer) has been a vegetarian office since 2018 and <a href="https://theinclusivecoworker.substack.com/p/gcuc-uk-manchester-the-future-of" target="_blank" rel="noopener noreferrer">provides</a> exclusively meat-free produce in its kitchen facilities across hubs.Of course, vegan and vegetarian spaces entice a community whose values and lifestyles align. This is what encompasses a brand. A thought leader in this topic, Caleb Parker <a href="https://coworkingvaluespodcast.substack.com/p/building-community-and-brand-in-coworking" target="_blank" rel="noopener noreferrer">said</a> on a recent episode of the Coworking Values podcast, that when brand and community come together, it ‘attracts people who align with that.’ He urges hospitality brands to champion their identified communities. Likewise, with 15% of the UK population <a href="https://www.nexudus.com/blog/1415064948/opening-doors-to-an-inclusive-workspace-how-coworking-spaces-champion-accessibility/" target="_blank" rel="noopener noreferrer">being</a> neurodiverse, the hospitality industry is rethinking the design of its space to reduce feelings of stress and overwhelm in its user experience. For instance, sensory design practice <a href="https://www.nexudus.com/blog/1415104851/designing-wellness-spaces-how-to-create-a-haven-in-hospitality-spaces/" target="_blank" rel="noopener noreferrer">supports</a> “everyone’s opportunity to receive information, explore the world, and experience joy, wonder, and social connections, regardless of sensory abilities.” For example, in a neurodivergent-friendly hotel lobby, the space will bring in natural lighting, soft furnishings to absorb sound, neutral colours to balance the senses, and living plants and walls to create a sense of calm. This evokes a relaxing place, boosting mental well-being.Specifically designed for the needs of neurodiverse communities, Nook wellness pods can be found in flexible workspaces to overcome the nature of coworking – where the comings and goings, along with regular changes and events in space “can be challenging to a quiet mind,” <a href="https://londoncoworkingassembly.com/neurodiversity-and-its-reality-in-coworking-spaces/" target="_blank" rel="noopener noreferrer">expressed</a> Nook founder, David O’Coimin.Enhancing experience with wellness technologyIn many hospitality spaces, technology threads everything together enabling operators to manage the business seamlessly while looking after customers. But even further, tech can be combined with wellness in hospitality spaces to enhance travellers’ well-being. With half of travellers seeking a good night’s sleep when they travel, ‘sleep tourism’ has been brought to light to ‘address sleep deprivation in our society.’ It’s yet another trend <a href="https://hospitalityinsights.ehl.edu/hospitality-trends-wellness-and-wellbeing" target="_blank" rel="noopener noreferrer">sweeping</a> the travel sector this year. Luxury sleep retreats are available, with hotels setting up rooms with digital tools that facilitate relaxing nighttime experiences. For example, AI-powered beds are all the rage in high-end hotel chains. <a href="https://theorganicmagazine.com/wellness-and-nutrition/holistic/a-restorative-bed-that-is-ai-powered/" target="_blank" rel="noopener noreferrer">Designed</a> for guests to “fall asleep faster, sleep longer, and more soundly, and wake naturally feeling refreshed and restored,” guests not only sleep in the bed but interact with its technology to create profiles and track their sleeping patterns, gathering a better understanding about their sleeping habits.In some coliving and coworking spaces, giving residents and communities access to technology software increases awareness of available wellness offerings, where communities can book in to use them at the click of a button. For instance, the Ministry (a Nexudus customer) <a href="https://www.nexudus.com/blog/1415092618/balancing-act-the-intersection-of-tech-and-wellness-in-mixed-use-developments/" target="_blank" rel="noopener noreferrer">offers</a> 150 weekly health classes in its space in London’s Borough neighbourhood. Integrating digital access management provides greater oversight of space usage, enabling people to plan their visits, and giving them peace of mind over their entire wellness and travel experience.The future of wellness tourismWellness tourism isn’t just reshaping how people travel, it’s also boosting experiences and interactions within hospitality spaces. Continuing its upward trajectory and popularity, the wellness tourism trend promises a future where wellness is at the core of travel.

English

Discover how wellness tourism is reshaping the hospitality industry, catering to health-conscious travelers with unique cultural experiences, tailored wellness offerings, and advanced wellness technology. Learn how hotels, coworking, and coliving spaces are meeting the growing demand for well-being and work-life balance on the go.

Wellness Tourism: How the Hospitality Industry Is Catering to Health-Conscious Travellers

The wellness industry is booming. In fact, it’s grown so much recently that the Global Wellness Institute <a href="https://globalwellnessinstitute.org/what-is-wellness/what-is-the-wellness-economy/" target="_blank" rel="noopener noreferrer">declares</a> wellness ‘a multi-trillion dollar market, with global spending exceeding $4 trillion every year since 2017.’ At the forefront of blending well-being and design, the hospitality industry embraces this wellness-first era by creating calm havens to meet demand (and need). Whether it’s an inclusive flexible workspace, a members club with wellness at the heart of its offerings, or a hotel lobby evoking a relaxed atmosphere – well-being is a top priority in hospitality. This article explores how to create a haven in these spaces.Incorporate wellness amenitiesTraditionally, wellness amenities were reserved for luxury hotels and member clubs. But with the advent of the wellness era (seeing people improving their work-life balance across their daily lives), the demand for well-being amenities is met across more mainstream hospitality spaces. After all, 93% of workers ‘believe wellbeing to be as important as their salary,’ according to <a href="https://assets-cdn.gympass.com/docs/Lead-Magnets/UK/WLW24/WLW_Report_en_UK_Final_1c3b66440d.pdf?_ga=2.251971529.114032689.1698410069-333539349.1698410069&_gl=1*1aqxbur*_gcl_au*NDAyNjQ3NzQ2LjE2OTg0MTAwNjk." target="_blank" rel="noopener noreferrer">research</a> conducted by Gympass.Nowadays, it’s not unusual to walk into an office sitting alongside a state-of-the-art gym or yoga studio. In fact, the flexible workspace industry is a trailblazer in merging work amenities with lifestyle perks. For instance, The Ministry workspace <a href="https://www.nexudus.com/blog/1415092618/balancing-act-the-intersection-of-tech-and-wellness-in-mixed-use-developments/" target="_blank" rel="noopener noreferrer">hosts</a> 150 weekly health classes. Huckletree<a href="https://www.nexudus.com/blog/1415061308/building-an-inclusive-workplace-experience-at-huckletree/" target="_blank" rel="noopener noreferrer"> provides</a> “express massages in hubs during the working day to give the community a brief relief and pause from a busy schedule.” Nap nooks and meditation rooms are just some of the latest wellness amenities <a href="https://allwork.space/2023/10/the-future-of-coworking-prioritizing-member-wellness-with-attractive-amenities/" target="_blank" rel="noopener noreferrer">adopted</a> by flexible workspaces, coliving spaces, and hotels – promoting a balanced lifestyle all around.Design sensory spacesBut it’s not all yoga studios and meditation rooms. For example, visitors meeting friends and coworkers at a members club lounge or hotel lobby expect a relaxed atmosphere in these spaces too. To achieve this, designers incorporate sensory design philosophies into these spaces, <a href="https://www.cooperhewitt.org/2018/04/03/why-sensory-design/" target="_blank" rel="noopener noreferrer">supporting</a> “everyone’s opportunity to receive information, explore the world, and experience joy, wonder, and social connections, regardless of our sensory abilities.”Sensory design is incorporated by bringing heaps of natural lighting, neutral colour tones, and soft, comfortable furnishings into a space, evoking feelings of relaxation. Texture and soft furnishings also absorb background noise. Access to natural light and outdoor views have been hailed so important that over 1,600 employees <a href="https://www.healthline.com/health/natural-light-benefits#TOC_TITLE_HDR_1" target="_blank" rel="noopener noreferrer">ranked</a> these as their top desires in a workplace environment, in a Future of Workplace survey. Meanwhile, a sensory space promotes inclusivity, as neurodiversity <a href="https://www.nexudus.com/blog/1415096053/how-is-the-hospitality-sector-capitalising-on-the-demise-of-the-office/" target="_blank" rel="noopener noreferrer">accounts</a> for 20% of the UK population. Neurodiverse individuals easily feel overwhelmed in bright, loud spaces, making a sensory space the perfect escape making people feel safe and comfortable.Prioritise natureHumans are deeply connected to nature, we don’t thrive in artificial, ugly spaces. In fact, interacting with plants is scientifically proven to improve mental health, ‘reducing physiological and psychological stress,’ found a study <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4419447/" target="_blank" rel="noopener noreferrer">conducted</a> by the National Library of Medicine in the US. Bringing the outside in can be challenging, particularly in urban environments, but it’s why biophilic design has become so popular – normalising vertical gardens and living walls in hospitality spaces.Workspaces and coliving spaces alike cleverly provide access to outdoor spaces. For example, the Director of FlexSA, Jane Sartin, <a href="https://allwork.space/2024/08/3-key-trends-shaping-the-future-of-the-u-k-flexible-workspace-market/" target="_blank" rel="noopener noreferrer">sees</a> “a growing number of workspaces utilising rooftop space, planting trees, shrubbery, and flowers to give workers much-needed respite while staying close to the office.” Workers can not only use outdoor spaces for much-needed R&R during the workday, some architects have gone above and beyond with rooftop design, adding beehives and running tracks on top of buildings too.Provide healthy food and drinkAccess to nature and fitness has a profound impact on work-life balance. But there’s another wellness trend to consider: a healthy diet. Whether someone is working out of a hospitality space, or staying there during their travels – they’re more likely craving healthy options for food and drink. After all, our bodies need this for optimum mental and physical health – as ‘high-quality foods that contain lots of vitamins, minerals, and antioxidants that nourish the brain and protect it from oxidative stress,’ <a href="https://www.health.harvard.edu/blog/nutritional-psychiatry-your-brain-on-food-201511168626" target="_blank" rel="noopener noreferrer">explains</a> a Harvard Business Review piece.Often, coworking spaces give away delicious free food to promote workplace productivity and strengthen work ethic. For instance, Work.Life workspaces have healthy snacks and fruit available in their kitchens. x+why provides nutritious options for a small charge, hosting a networking breakfast that brings the community together over a delicious, free breakfast. Meanwhile, the notorious beer taps at WeWork have been restricted to certain timeslots, discouraging after-work binge drinking behaviours. This considers how many people are moving towards sobriety – UK charity, Drinkaware, <a href="https://www.theguardian.com/society/2024/apr/28/i-know-my-limit-how-gen-z-became-britains-sober-curious-generation#:~:text=Yet%20this%20is%20coupled%20with,least%20likely%2C%20at%2015%25." target="_blank" rel="noopener noreferrer">found</a> that 28% of young adults were least likely to drink alcohol in 2021 — and, regardless, an alcohol-free space is a safe space, inclusive of those who don’t drink.Encourage social connectionsAbove all else, people come into hospitality spaces to be around others. It sure beats working from home all day by ourselves! In fact, the impact of connecting with people is so great that the World Economic Forum <a href="https://www.weforum.org/agenda/2022/07/mental-health-connection-psychology-relationships/" target="_blank" rel="noopener noreferrer">declares</a> how “feeling well connected to other people promotes positive mental health, physical health and gives life meaning.”So, it’s no accident when we can’t figure out how to use the coffee machine in our new workplace before asking a coworker to help us – this may be a purposefully designed cue for social interactions. Equally, architect Matthias Hollwich intentionally <a href="https://coworkingvaluespodcast.substack.com/p/new-aging-in-community-exploring-f19" target="_blank" rel="noopener noreferrer">designed</a> a smaller staircase in a coliving space that encouraged people to interact while walking past one another. Feeling connected to the people we’re surrounded by promotes our feelings of safety.The future of wellness-led hospitality spacesThere’s no denying that we all want to inhabit calm and relaxed environments. As more people lean into flexible working practices, increasing travel opportunities, access to fitness, and a sense of belonging amongst others – the hospitality sector must consider enhancing people’s lives across its spaces and amenities.

Explore how the wellness industry is shaping hospitality spaces. Learn about wellness amenities, sensory design, biophilic trends, and creating inclusive environments in hotels, coworking spaces, and more

Designing Wellness Spaces: How to Create a Haven in Hospitality Spaces

The link between wellness, productivity, and happiness is indisputable, with a recent report, entitled The State of Work-Life Wellness, <a href="https://assets-cdn.gympass.com/docs/Lead-Magnets/UK/WLW24/WLW_Report_en_UK_Final_1c3b66440d.pdf?_ga=2.251971529.114032689.1698410069-333539349.1698410069&_gl=1*1aqxbur*_gcl_au*NDAyNjQ3NzQ2LjE2OTg0MTAwNjk." target="_blank" rel="noopener noreferrer">claiming</a> that “well-being is the holistic outcome of our occupational, physical, emotional, social, financial, intellectual, spiritual, and environmental wellness.”It’s no wonder that well-being is now highly prioritised in mixed-use developments.Couple that with technological developments to enhance those spaces – and we’re entering an era of true work-life balance.This article explores how technology facilitates wellness in mixed-use buildings.Wellness trends in mixed-use spacesAs companies continue to entice people back into the office, it’s commonplace for flexible workspaces to include a wellness space, or coworking spaces to strike partnerships with local wellbeing brands. This is a major talent attraction – with a global JLL survey <a href="https://www.jll.co.uk/en/trends-and-insights/workplace/how-coworking-spaces-are-getting-people-out-of-home-offices" target="_blank" rel="noopener noreferrer">finding</a> that “more than two-thirds of people put achieving a good quality of life ahead of salary in terms of their work prioritises.” Scott Homa, Head of Property Sectors Research for JLL Americas, <a href="https://www.jll.co.uk/en/trends-and-insights/workplace/how-coworking-spaces-are-getting-people-out-of-home-offices" target="_blank" rel="noopener noreferrer">explains</a> how “co-locating fitness with flex space means users can prioritise health and wellness alongside their professional careers.” For instance, The Ministry (a Nexudus customer), offers 150 health classes every week.But it’s not just workspaces that offer wellness amenities. Gyms, workout rooms, Yoga studios, and meditation suites are must-have offerings in many high-end hospitality spaces, including coliving spaces, residential apartments, and Member’s Clubs. With certain mixed-use developments operating an open-door policy, technology becomes beneficial when managing access to spaces, ensuring everyone’s safety and security.With <a href="https://help.nexudus.com/docs/access-control" target="_blank" rel="noopener noreferrer">access control</a> technology, as an example, users can simply tap in and out of spaces, depending on their membership type. For instance, coliving spaces with coworking amenities might restrict access to wellness suites for coliving residents, as opposed to day visitors or coworking members. Access control, integrated within a centralised system, not only helps manage access, it’s hugely beneficial in understanding space popularity. Upsell your wellness offerings even further using an app where members can seamlessly book <a href="https://help.nexudus.com/docs/events" target="_blank" rel="noopener noreferrer">events</a>.In mixed-use developments, current trending wellness offerings include meditation suites, mindfulness, and Yoga spaces, gym and fitness classes, outdoor classes (such as running clubs and boot camps), and spa treatments. Classes made bookable online increase sales, making them accessible to non-members, while opening the doors to local residents.Wellbeing in the built environmentAlthough well-being is typically associated with fitness, mindfulness, and healthy eating (as examples), the fundamentals of good well-being can be found in the built environment.<a href="https://post.parliament.uk/research-briefings/post-pb-0054/#:~:text=People%20spend%2080%2D90%25%20of,complex%20and%20variable%20than%20outdoors." target="_blank" rel="noopener noreferrer"> According</a> to the UK Parliament, “people spend 80-90% of their time indoors” – exposure to dangerous indoor pollutants, like unhealthy building materials and dodgy heating appliances, can lead to “an increased risk of respiratory and cardiovascular illness, cognitive impairment and certain cancers.”Installing buildings with smart technology monitors space conditions. For <a href="https://iopscience.iop.org/article/10.1088/1755-1315/1101/9/092019/pdf" target="_blank" rel="noopener noreferrer">example</a>, Indoor Air Quality (IAQ) sensors and intelligent Heating, Ventilation, and Air Conditioning (HVAC) systems manage air quality, either by the touch of a button or remotely via an app.Technology facilitates improved diversity in spaces too. For instance, installing noise control technology and sensor lighting can support members of the neurodiverse community (who generally feel overwhelmed in loud, bright spaces, causing them to avoid social, shared spaces altogether). Thanks to technological advancements, the impact of adapting shared environments not only brings positive impacts on people’s health but also makes spaces more welcoming and inclusive.Building materials can be considered too. For example, The Black & White Building in Shoreditch (managed by FORA) has wellness written all over it, as it’s built almost completely with sustainable timber materials. <a href="https://www.architectsjournal.co.uk/buildings/timber-all-the-way-the-black-white-building-by-waugh-thistleton" target="_blank" rel="noopener noreferrer">With</a> “over a third less embodied carbon than comparable six-storey structures,” the project designers believe that the timber element makes “people feel happier and more productive” working there. Timber louvres clad the exterior glass “to provide a natural shade, reducing solar gain on the facade while boosting the reach of light to the interior.” <a href="https://www.healthline.com/health/natural-light-benefits#benefits" target="_blank" rel="noopener noreferrer">Access</a> to natural light is far better for our well-being than artificial lighting, improving circadian rhythms, and boosting happiness and Vitamin D production.Curating that human interactionWhile hanging out in a healthy building is important, a good vibe can never be created in an empty building. Those all-important connections, collaborations, and communities make a huge difference in the experience of a place. To make those possible, developers can enlist their trusted designers to curate meeting points for people within a space. For instance, a communal kitchen encourages coliving residents to cook amongst one another, sparking conversation and friendships to flourish. Installing a staircase as a main feature in a workspace encourages people to take the stairs (and crossover with one another), rather than the lift. There are obviously physical health benefits in the latter’s approach too.Expanding on the relationship between workspaces and wellbeing, Camille Herinckx <a href="https://bravecorp.co/ideas/f/mha-week-the-relationship-between-workspaces-wellbeing" target="_blank" rel="noopener noreferrer">stresses</a> the importance of wellness-first workspaces in mitigating the risks of loneliness, which “could have the same impact on your health as smoking a whopping 15 cigarettes a day.” Her recommendations include facilitating a super-connected work environment, complete with uber-fast WIFI, audiovisual technology, and workspace apps. This isn’t limited to workspaces, because any hospitality space benefits from enabling these technologies.The virtual space is an equally important facilitator for connection. In <a href="https://www.nexudus.com/blog/1415080505/tech-enabled-spaces-managing-hybrid-communities-in-coliving-spaces/" target="_blank" rel="noopener noreferrer">essence,</a> it's a digital space where people meet, network, and engage with your brand (even when members aren’t using your spaces, like when a digital nomad is travelling to another country, but will keep coming back to your coliving space as a base). Virtual communication technology, like discussion boards, communication channels, or specific online events, facilitates those connections across the physical and virtual, ultimately enhancing well-being by fighting off loneliness and creating happy, memorable experiences.The future of tech-enabled wellbeing spacesThis wellness-first approach in mixed-use development ultimately transforms how we live, work, and connect. By prioritising holistic well-being, creating mood-boosting environments and supporting physical and mental health, the current wellness movement not only improves productivity and happiness, but it also forges a sense of community and inclusivity as well. As technology continues to evolve, its role in optimising wellness amenities will only become more significant, driving the future of urban living toward greater health and harmony.

Discover how the intersection of technology and wellness in mixed-use developments enhances productivity, happiness, and well-being. Explore trends, smart building solutions, and innovative wellness amenities shaping the future of urban living. 

Balancing Act: The Intersection of Tech and Wellness in Mixed-Use Developments

Community

Go to any gym, cafe, or hotel lobby in the city and we guarantee that you’ll spot a remote worker amongst the hustle and bustle, with a laptop, notebook, and coffee to accompany them. Empowered by hybrid working lifestyles, white-collar workers are regulars in mixed-use spaces – developments that seamlessly blend a range of activities, from working, living, eating, and exercising under one roof. Think – apartment living above a cool cafe and workspace, or a member’s club that accommodates a lounge, restaurant, gym, and yoga studio. Right now, mixed-use properties are on the rise, with ‘developments under construction in every major UK city,’ <a href="https://www.ucem.ac.uk/whats-happening/articles/mixed-use-development/#:~:text=Mixed%2Duse%20properties%20aren't,they're%20growing%20in%20popularity." style="text-decoration:none;">according</a> to the University College of Estate Management. What makes mixed-use spaces even more popular is how they fuse a certain level of hospitality and community by bringing the right technology into the mix. Let’s explore this further.   <h2 dir="ltr">A strong community, that’s distributed.</h2>Driving the demand forward for mixed-use space is the need for a holistic experience that promotes convenience. People are seeking spaces that meet their needs around flexibility, well-being, sustainability, and not least, a sense of belonging and community. As mixed-use spaces offer flexibility, the model forces no one to come in and so people come and go as they please. Take, the digital nomad who is hopping around a new city every few weeks. A solo traveller may stay in a <a href="https://www.nexudus.com/blog/1415035149/coliving-in-2023-the-development-of-a-major-global-real-estate-market/" style="text-decoration:none;">coliving</a> space to make connections, without the intention of staying there in the long term. Although this all-too-common example of coliving might indicate that the nomad isn’t going to be an intrinsic part of the community, a community manager, who’s role exists to gather people and forge connections, can work with a distributed community. All that’s needed is the right technology to bridge the gap between people in a physical space, and those accessing the virtual. <a href="https://nexudus.com/nexudus-virtual-communities/" style="text-decoration:none;">Nexudus Virtual Rooms</a> facilitate a level of community online with discussion board features that enable community managers to keep members in the loop about exciting news and events. These can be organised and booked through the Nexudus app too. People can easily meet one another on the app, whether they're looking to connect with someone with a particular skill set for a project, or they just want to introduce themselves to another traveller. <h2 dir="ltr">The expectation for tech.</h2>Here’s the thing about coliving spaces though – they’re not just spaces for people to stay in. Offering more than just accommodation, coliving spaces are being developed more frequently as mixed-use properties that incorporate cafes, workspaces, or leisure facilities, for instance, within the same building. Locke Hotels, for instance, provides several residential aparthotel accommodations on the upper floor, with the ground floor having a cafe workspace. Its position on high streets around London makes it more accessible for members of the public and locals as a third place to simply walk into and work. Since the pandemic, remote workers have been keenly attracted to the energy, spirit, and design of third places. In 2022, JLL <a href="https://www.jll.co.uk/en/trends-and-insights/workplace/how-third-places-are-becoming-mainstream" style="text-decoration:none;">reported</a> that 36% of employees worked in a third place at least once a week. Hotel lobbies have transformed from what were once quiet spaces into buzzing hives of activity, under a trend known as ‘lobby culture’ – which occurs in “a dynamic, multifunctional space, where people can stay, work, eat and drink, and socialise,” <a href="https://www.linkedin.com/pulse/hotels-get-hospitality-do-coworking-ian-minor/?trackingId=CuskQsy2TH6Can4unzaC%2Fg%3D%3D" style="text-decoration:none;">says</a> hospitality expert, Ian Minor. The benefits of opening hotel doors to the public has led to “a massive revenue stream” from local visitors. In some residential developments, like at Locke Hotels, the lobby concept has been ditched altogether in favour of a cafe/workspace. The receptionist has gone too, with a coffee barista or community manager taking their place – who is friendly and welcoming by nature. They set the tone when people walk through the doors, and when that’s done well, it produces the perfect scenario for locals to come back again and again. It builds community. Whether a mixed-use development hosts remote workers in a cafe environment or a hotel lobby space, there is an expectation for high-quality technology amenities whatever the space, including super-fast WIFI and plug sockets. Some hotels even go so far as to incorporate meeting rooms or phone booths. After all, who wants to take a phone call when there’s a lot of background noise? Making these amenities bookable is convenient. For the user, the experience is seamless and more positive. They don’t even have to be in the space itself to book a room or booth, making it handy for their work day. Teams who live locally might even pop in just to use these facilities. Meanwhile, for the operator, the ability to gather data to better understand who users are and at what times they come in helps consistently make business improvements and scale up faster.  <h2 dir="ltr">Part of the club.</h2>More than just a workspace, a bar, hotel rooms, a restaurant, or a gym, members' clubs operate across a range of functions that suit the lifestyle of their target audience. Unlike a mixed-use coliving space where a resident might not come back for a year or two, members' clubs exist to bring the same people back day after day. After all, customers are paying a monthly premium to be part of that club.   Members clubs are all about ‘offering a feeling of belonging,’ <a href="https://portfolio.savills.com/lifestyle/the-enduring-allure-of-members-clubs/" style="text-decoration:none;">says</a> Claire Reynolds, Co-Head of Prime Central London, Savills. It’s where “the staff knows your name, the newspaper you read, and what you like to drink.” It’s not only about the high level of hospitality on offer, members clubs attract a like-minded group of people, so the essence of community, that feeling of belonging is very important too.Typically, members are nominated and a network between the community has already been established. There are plenty of activities to join to get to know people better too. Utilising technology enhances the level of hospitality and community in members' clubs. Smart technology, for example, can change the function of a mixed-use space. For instance, in some lounges, the lights automatically dim at 5 pm to indicate the end of the working day and the beginning of the evening. The space transforms from a workspace into a bar. Technology also facilitates sales. Nexudus <a href="https://nexudus.com/nexudus-virtual-communities/" style="text-decoration:none;">CRM</a> supports operators across the entire customer lifecycle so that, from the moment someone books a tour of the space, the CRM manages the opportunity to sell and upsell across the customer journey. This can make teams a lot leaner, and allow for more attention to detail spent on hospitality and customer service.<h2 dir="ltr">The bottom line.</h2>As mixed-use developments continue to grow in popularity, merging visitors with locals through a high level of hospitality, and community, in whatever way the space functions, is really important. Technology too, is key to facilitating frictionless experiences that bring people together, whether that’s in a physical way or a more distributed manner, all while providing excellent customer service. This essential combination is really powerful in enabling operators to scale and grow across the world.<hr>At Nexudus, we’re passionate about creating fully customisable, easy-to-integrate software that manages your entire space - from reception to rooftop. For over 11 years, our award-winning tech has helped workspace owners and operators be more efficient, provide users with an unforgettable experience and gather advanced analytics for better decision-making. <a href="https://www.nexudus.com/contact/">Discover how we can help you today.</a>

As mixed-use developments continue to grow in popularity, merging visitors with locals through a high level of hospitality, and community, in whatever way the space functions, is of prime importance.

Elevating mixed-use spaces: The crucial role of hospitality and technology in community management

Albert Einstein is widely credited with coining the phrase: “Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.”The jury is still out about whether he actually said this or not, but that doesn’t make the statement any less true. Warren Buffet prefers to call this financial phenomenon The Snowball and has built an empire around its principles. Today, we’ll be discussing a financial phenomenon of our own, called Dynamic Pricing. We’d like to think of it as the ninth wonder of the world. For the hospitality industry in particular, dynamic pricing strategies offer the best means to automate revenue management. Let’s explore how easy it can be to set up dynamic pricing in your management software and the potential advantages it affords.<h2 dir="ltr">The sweet science.</h2>The hospitality industry is no stranger to using trend-driven pricing strategies. However, we believe that there’s a delicate balance between adjusting prices to maximise revenue and creating uncertainty amongst potential customers.Let’s take hotels as an example. Using real-time market trends, hotels can maximise a room’s potential value by raising prices during periods of high demand. During off-peak periods, this same room would be sold at below its value to limit vacancies. On paper, this makes sense, but we’ve all been there: the frustration of a room’s pricing being inordinately high just a few minutes after you last checked. Here’s where the balance comes in.Imagine being able to plug into multiple data points all at once, then let a sophisticated analytics tool adjust the pricing for you. For a hotel, these data points could include historical occupancy, current market fluctuations, peaks in season, guest patterns, room types, trends and local events (such as concerts). By digesting each of these data points, the right system could adjust pricing on the fly and ensure room revenues were fairly maximised, ADRs maintained, without price gouging potential customers or negatively impacting the brand.<h2 dir="ltr">How we approach dynamic pricing at Nexudus. </h2><h3 dir="ltr">Demand prediction</h3>One of AI’s strongest suits is looking for patterns, crunching numbers and building a cohesive understanding of the future. Our native AI tools, built into the dashboard, allow users to predict how busy a particular resource will be at any given time.A sophisticated AI model crunches the numbers of bookings made in the last year, extracts fresh data from the last four weeks and takes into account each room’s differing properties, the locations they’re in, as well as how holidays impact usage.  The result is an ideal balance between fair pricing and revenue maximisation. <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://landing.spaces.nexudus.com/en/content/images?name=1708339856098.png" width="624" height="259" class="fr-fic fr-dii"><span style="font-size:9pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Demand prediction in action<h3 dir="ltr">Last minute requests</h3>We’re big proponents of using trends to define pricing. On the Nexudus platform, users can automatically adjust booking rates based on forecasts automatically gathered from usage. These can further be supplemented with custom data points to provide a more comprehensive picture of pricing possibilities. Here’s a preview of how we allow users to define custom percentages during periods of high demand, average demand and low demand. <span style="font-size:11pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://landing.spaces.nexudus.com/en/content/images?name=1708339855895.png" width="624" height="376" class="fr-fic fr-dii"><span style="font-size:9pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Gradual dynamic pricing on the Nexudus platform For example, you can increase booking rates by up to a third (33%), when customers book resources last minute - this percentage could increase based on the number of hours notice provided before booking. In cases of extra high demand, those looking to book one hour before could see a rate increase of 25%, with those looking to book 10 minutes before receiving the full 33% increment. <h3 dir="ltr">Capacity-based pricing</h3>Only a few rooms remaining? Only a few minutes left to book a room? Now we’re talking.Users can jump into the Nexudus platform and define their own parameters for ‘full capacity’ for any given space. When a popular area, room or resource runs low on the bookable time you’ve assigned it per day, it will kick into dynamic pricing mode without you having to lift a finger. Sure, we assign you a suitable limit to begin with, but where’s the joy without a healthy level of customisation built in? Users can set values to each stage of capacity for the room - eg, a different price at 50%, a new one at 25% and another at 10% to make the best possible use of capacity limitations. <span style="font-size:11pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://landing.spaces.nexudus.com/en/content/images?name=1708339856437.png" width="624" height="208" class="fr-fic fr-dii"> <span style="font-size:9pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Users can set their own preferred limits for capacity-based pricing<h2 dir="ltr">The ninth wonder, without the worry.</h2>We believe that any dynamic pricing strategy has to be informed by more than just an opportunity to increase revenue. We understand that this is not always possible, especially if a hospitality organisation faces the technological barriers of integrating multiple systems together in order to maintain a healthy pricing balance.Using an analytics-driven system like Nexudus ensures that all the data points for your space live alongside your operations dashboard, so your pricing is always informed by real-time data from your workspace trends. <a href="https://www.nexudus.com/contact/" style="text-decoration:none;">Book a demo with us today to learn more. </a>

What makes dynamic pricing a financial phenomenon? It's a sweet science. Do it correctly, and it's the best revenue booster your space could ask for.

Blog

Read our latest articles to catch up on our most recent updates, advice and tips for workspace operators, and news and insights from the wider coworking and flexible workspace industry.

Wellness Tourism: How the Hospitality Industry Is Catering to Health-Conscious Travellers

Designing Wellness Spaces: How to Create a Haven in Hospitality Spaces

Balancing Act: The Intersection of Tech and Wellness in Mixed-Use Developments

Elevating mixed-use spaces: The crucial role of hospitality and technology in community management

Dynamic pricing - the ninth wonder of the world

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Blog

Read our latest articles to catch up on our most recent updates, advice and tips for workspace operators, and news and insights from the wider coworking and flexible workspace industry.

Wellness Tourism: How the Hospitality Industry Is Catering to Health-Conscious Travellers

Designing Wellness Spaces: How to Create a Haven in Hospitality Spaces

Balancing Act: The Intersection of Tech and Wellness in Mixed-Use Developments

Elevating mixed-use spaces: The crucial role of hospitality and technology in community management

Dynamic pricing - the ninth wonder of the world

Cookie Warning

Company

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Community

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