The term "growth hacker" was first used in 2010 by Sean Ellis to describe a professional whose main objective is to make a given product or service grow. Andrew Chen popularised the term in his article Growth Hacker is the new VP Marketing, where he explains the case of Airbnb. For Chen, a growth hacker is a hybrid of a marketing professional and a programmer. In 2013, Sean Ellis created the GrowthHackers community where members share knowledge, techniques and experience.
Examples of growth hacking are usually related to startups that experience exponential growth, obtaining millions of users, such as the cases of Facebook, Airbnb, Snapchat, Pinterest and Instagram. Although there may be big differences between their models, many of their techniques can be applied to the growth of any business and can help answer the question "how do I get consumers for my product?"
It's all about being creative, looking for new techniques, trying again and improving processes, while keeping costs down.
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Is it possible to keep your community engaged despite office closures? We’ll be assessing some of the best strategies to ensure your members stay as enthusiastic about your space as they always have been.
With businesses everywhere opening to the ideas of remote working, employees are increasingly able to decide for themselves where they choose to work. Which is a better fit for your style of working?
Lavinia Iosub is the Managing Partner of Livit, an international service provider for startups. Nexudus caught up with her over Zoom to find out more about Livit’s coworking hub in Bali and the company’s exciting new Remote Skills Academy.
Wired Sussex is a not-for-profit membership organisation based in Brighton. It provides support to businesses operating in the digital, tech and the media sectors through networking events, meetups, industry speakers, job postings and FuseBox. Chris admits that when he first started exploring the Nexudus platform, "he kept finding features for things I didn’t even know we needed as a coworking space, such as signing residents and guests in. It was my first time working in an innovation space and Nexudus essentially taught me everything I needed to know about managing a space!"
Ministry of New is a design-led coworking space in Fort Mumbai, India. It’s a local hub for independent professionals who are looking to tap into an international business community and can accommodate teams of up to 10. The space also hosts a range of insightful events, from “adopting a zero-waste lifestyle” to “productivity hacks in times of quarantine”.
Coworking listing sites are becoming increasingly popular. They’re free to use and save those looking for an office a lot of time. There are lots of benefits for coworking operators too. Although brokers typically receive 10% commission on rent when they place a tenant with you, it’s usually free to list your space on their website.