The term "growth hacker" was first used in 2010 by Sean Ellis to describe a professional whose main objective is to make a given product or service grow. Andrew Chen popularised the term in his article Growth Hacker is the new VP Marketing, where he explains the case of Airbnb. For Chen, a growth hacker is a hybrid of a marketing professional and a programmer. In 2013, Sean Ellis created the GrowthHackers community where members share knowledge, techniques and experience.
Examples of growth hacking are usually related to startups that experience exponential growth, obtaining millions of users, such as the cases of Facebook, Airbnb, Snapchat, Pinterest and Instagram. Although there may be big differences between their models, many of their techniques can be applied to the growth of any business and can help answer the question "how do I get consumers for my product?"
It's all about being creative, looking for new techniques, trying again and improving processes, while keeping costs down.
Guided by industry insights, we navigate the intricate landscape of branding, probing fundamental questions posed by thought leaders like Cat Johnson. Beyond logos and colour schemes, we uncover the essence of brand identity.
As mixed-use developments continue to grow in popularity, merging visitors with locals through a high level of hospitality, and community, in whatever way the space functions, is of prime importance.
In our latest blog, we dissect the pivotal coworking trends for 2024, from the rise of independent coworking spaces to the integration of advanced technology, illustrating how these developments are reshaping the landscape of flexible workspaces and highlighting Nexudus' role in this dynamic evolution.
In our blog, we explore the transformative journey of coworking software from its initial conception to today's advanced systems, highlighting Nexudus' role in driving this evolution and shaping the future of flexible workspaces.
Our latest blog offers a deep dive into the nuances of membership plans, featuring insights from coworking expert Marc Navarro. Learn from real-life examples and expert advice to master the delicate balance of pricing.
In a world where diversity and inclusion are not just ideals but necessities, our new blog delves deep into the essence of creating accessible workspaces for everyone.
Join us in exploring how the coworking movement transcends beyond just providing desks and chairs- it's a catalyst for community and collaboration.
Read our blog for an insightful exploration into a pivotal moment in coworking history to find out more about the tipping point, a concept introduced nearly 24 years ago is now defining the coworking industry's future, set to reach its peak in 2024.
According to Appspace’s 2023 Workplace Experience Trends & Insights Report, 93% of people who work in an office think their organisation could do more to improve the workplace experience. To craft a truly exceptional workplace experience, it’s useful to know what people are actually looking for in an office environment – which, of course, can change over time. So, we decided to do a little digging.
In this follow-up to the recent blog post, Overturning a Man’s World, we continue an exploration of how coworking supports women.