The term "growth hacker" was first used in 2010 by Sean Ellis to describe a professional whose main objective is to make a given product or service grow. Andrew Chen popularised the term in his article Growth Hacker is the new VP Marketing, where he explains the case of Airbnb. For Chen, a growth hacker is a hybrid of a marketing professional and a programmer. In 2013, Sean Ellis created the GrowthHackers community where members share knowledge, techniques and experience.
Examples of growth hacking are usually related to startups that experience exponential growth, obtaining millions of users, such as the cases of Facebook, Airbnb, Snapchat, Pinterest and Instagram. Although there may be big differences between their models, many of their techniques can be applied to the growth of any business and can help answer the question "how do I get consumers for my product?"
It's all about being creative, looking for new techniques, trying again and improving processes, while keeping costs down.
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