10 workspaces doing great things on social media

10 workspaces doing great things on social media

Kevin C. Whelan helps flexible workspace operators become leaders in competitive markets. In his article on how to do social media properly, he says:

“Social media is not a sales tool. It’s not a lead generation tool (unless you’re advertising). It’s a relationship tool. It’s a brand-building tool.”

At Nexudus, we couldn’t agree more. 

It can be tempting for anyone running a business to get tied up in the minutiae of social media. How many leads come through our social channels? How many followers do we have on Instagram? Should we be jumping on the latest trend?

The fact is, if you create authentic content, the results will follow - eventually. 

Resign yourself to the fact that these results might not be measurable straight away. It could be a case of someone seeing your social post and sharing it with a friend. 

The friend in question may follow you and end up reaching out a few months down the line when they’re tired of working from home and need a friendly coworking space to work in. 

Whether you run a solo indie workspace or a growing chain of offices, here are a few workspaces doing great things on social media right now.

1. The Hub Coworking on TikTok 

Location: Ecuador

Social media channel: @thehub.coworking on TikTok 

The majority of flexible workspace operators aren’t on TikTok. It’s a relatively new social media channel, so that’s understandable. However, the platform recently revealed it has 1 billion active global users, so it’s definitely worth exploring.

The Hub Coworking in Ecuador does a fabulous job of showcasing its space and members in a fun and engaging way, set to music. Check it out here.

2. Common Desk on Instagram

Location: US

Social media channel: @commondesk on Instagram 

The great thing about Common Desk’s Instagram feed is that it showcases its space, members, employees - even the resident dogs get their fair share of the limelight.

The company also uses Instagram as a platform for updates and announcements, such as this one celebrating the opening of a new venue:

Coworking space use of social media

3. Nottingham Offices on Twitter

Location: UK

Social media channel: @nottmoffices on Twitter 

As a coworking operator, it’s really difficult to do Twitter well (which is probably why many don’t bother). We think Nottingham Offices are a good example of how it can be used effectively. All you need is a photo, some hashtags and a sense of humour:

Coworking space using twitter for promotion

4. Serendipity Labs on Facebook

Location: US & UK

Social media channel: @SerendipityLabs on Facebook 

We love this post by Serendipity Labs. 

Instead of showcasing an empty reception area, it focuses on the employees. And instead of simply stating their name and job title, it humanises them by revealing something about who they are outside of work.

We particularly like that Blake “loves utilizing our call rooms & meeting rooms because it’s the perfect quiet space to tape an audition or do an online rehearsal.”

5. Coworking Tulum on Instagram

Location:  Mexico

Social media channel: @coworking.tulum on Instagram 

Coworking Tulum dedicates its Instagram feed to its members. It uses the platform to tell members’ stories while facilitating a bit of word of mouth marketing for its own business at the same time! 

In the words of one member: 

“I arrived in Tulum not knowing a soul, quit my job, got a whole new jungle family, set up my own business and so, so much more. A big part of this was made all the easier thanks to the epic-ness of @coworking.tulum.”

Coworking space using instagram for marketing

6. Aticco Workspaces on Instagram

Location: Madrid

Social media channel: @atticoworkspaces on Instagram

Aticco Workspaces certainly knows how to do Instagram well. Check out the Stories Highlights on their profile - they’re well-presented and reveal different aspects of the space and the community that calls it home. 

Here’s a translation of the post below:

“Being part of #Aticco has helped us to reinvent ourselves as a company.”

As highlighted by our #coworker Sergio Romero, founding partner of @mdk_es, developing your project at Aticco means working in an international environment and being in contact with professionals from various areas, a key factor to drive innovation in your business model.

Coworking space using instagram for engagement with members

7. Coworking Lounge Tessinerplatz on LinkedIn

Location:  Zurich

Social media channel: @CoworkingLoungeTessinerplatz on LinkedIn. 

What’s an effective way to get people to engage with your content on LinkedIn? A) Share interesting, authentic and professional content with lots of visuals; and B) tag the relevant people in your post. 

Not only is this a way of showing your appreciation to those who participated in your event, but it also prompts the participants to join the discussion. 

LinkedIn is a great way to engage with communities

8. CoHive Coworking on Instagram

Location: Indonisia

Social media channel: @cohivespace on Instagram 

Like Aticco, we were impressed with CoHive’s Stories Highlights - see how they spell out “the future of work space is here.” Aside from clever visuals, we like how this operator combines functional images of its space with pictures of members. 

CoHive also shares useful tips and advice covering everything from how to manage feelings of anxiety at work to how to create a productive workspace. 

We particularly like this post celebrating Indonesian Farmer’s Day and Supporting Indonesian Agriculture:  

Use Instagram to promote your coworking space

9. B. Amsterdam on LinkedIn

Location: Netherlands

Social media channel: @B.Amsterdam on LinkedIn

B.Amersterdam really maximises LinkedIn’s potential by using it to attract new talent as well as promote events and members. As you can see, earlier this year the company posted a callout for a new Junior Event Manager. 

LinkedIn is a great recruitment tool for coworking spaces because it’s free, and if your post is crafted effectively, it can reach an extensive network of potential candidates. LinkedIn also lets you post vacancies on the Jobs section. Take a look at this great example from B.Amsterdam.

10. Torno Colab on Instagram 

Location: Ecuador

Social media channel: @tornocolab on Instagram

Torno Colab’s Instagram feed offers the perfect blend of member spotlights, events, architecture photos and, of course, dogs. 

Although there are plenty of eye-catching images to choose from, we’re fond of this one which depicts the space in a disused state, before it was lovingly transformed into the vibrant community it is today. 

Instagram is a great way to engage with coworking communities

Do you think your coworking space’s social media channels deserve a mention? Mention us in your posts and we’ll return the favour! 

Scroll to the bottom of this page for our links...


Subscribe to receive our latest content and news directly to your inbox

Related stories

  • How to add value to your community without breaking the bank

    How to add value to your community without breaking the bank

    For coworking and flexible workspace operators, adding value to the community is a major key to success. At a time when costs are rising at unprecedented rates, how can you add this value without breaking the bank? Well, Marc Navarro is here to let us know...

  • What are the benefits for employees in a coworking space?

    What are the benefits for employees in a coworking space?

    We all know the world of work has changed dramatically in the past few years, and that coworking spaces are well placed to benefit from these changes. This article goes through what our industry has to offer potential clients, ensuring you can take advantage of these opportunities.

  • Coworking Spaces: Do they need to have a vision behind them?

    Coworking Spaces: Do they need to have a vision behind them?

    When one looks at various coworking spaces in the sector, how often do you see their marketing focus on a grand vision? It can lead you to think it is a requirement of any workspace wanting to stand out from the crowd. Well, this is the question we look to answer today - how important is it really to have a "vision" for your coworking or flexible workspace?

  • What is the coworking capital of the world?

    What is the coworking capital of the world?

    Coworking has been on the rise for years now, which comes as no surprise to those of us in the industry. It can be useful sometimes to stop and take stock of where exactly the industry is at - so read this article to discover the world's top coworking cities.

  • Putting together the best team to run your workspace

    Putting together the best team to run your workspace

    At the heart of any successful coworking or flexible workspace is a top class operational team, but how you go about putting that team together can be a difficult task. This article goes through all the key steps involved in recruiting you workspace's dream team.

  • Coworking trends to look out for in 2023

    Coworking trends to look out for in 2023

    As we make our way to the end of the year, the trends that look set to take hold in 2023 are becoming more clear. Take a look at this article to see for yourself some of the issues that may well be influential in the coworking and flexible workspace market next year.

  • 10 things to consider before choosing coworking space management software

    10 things to consider before choosing coworking space management software

    Effective coworking management requires an abundance of drive, tip top organisational skills – and the right coworking software. But with various options to choose from, how do you make sure you select the best software solution for your business?

  • Coworking management system – are you ready to transform your workspace?

    Coworking management system – are you ready to transform your workspace?

    Being able to automate daily tasks can really transform the way your workspace runs. In this article we take a look at how revolutionary a good workspace management software can be for operators.

  • What is coworking software and what can it do?

    What is coworking software and what can it do?

    For those new to the coworking and flex workspace industry, getting to grips with managing a busy and growing workspace can be a difficult task. Fortunately, coworking software like Nexudus can automate many essential daily tasks, making life much easier for operators.

  • Webinar: Protecting your Nexudus account with User Roles & 2FA

    Webinar: Protecting your Nexudus account with User Roles & 2FA

    We have another free webinar coming your way next week, and this one is all about how you can ensure your Nexudus account is as secure as possible.